SAN FRANCISCO, October 18, 2018—Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018.

Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and nurture leads, close more deals and maximize marketing return on investment.

Source: Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm